Date: February 2016
Client: H&C Leo Burnett
Category: 3D Animation
Unica Caramel is a 3D animated commercial executed by Pacshot for Gandour. The agency was Leo Burnett beirut (www.leoburnettmena.com). The concept consisted on creating a layering effect for the wafers, chocolate and the caramel . We had to manage all this action in 8 seconds length which was very challenging . The result was satisfying at the end .
Unica Caramel was created using Autodesk 3DS Max as a software, Vray as renderer, Adobe After Effects for the final color correction, Adobe Photoshop and Adobe illustrator.
Unica Caramel is available on on Behance network (www.behance.net), Linkedin(www.linkedin.com), Facebook (www.facebook.com) and Instagram (www.instagram.com).
// Project : Unica Caramel
// Client : Gandour
// Agency : Leo Burnett Beirut
/// Production : PACSHOT
/// Creative Direction : George Koueik
/// Art Direction : George Koueik
/// 3D modeling : Mahmoud Abou Omar / George Koueik
/// Texturing , shading , lighting and color correction : George Koueik
/// 3D animation : George Koueik
/// Fluid simulation : George Koueik
/// Sound Design : Teddy Nasr